Posted Jul 3, 2009 under General by Laurie Freudenberg
Before joining Adcentricity, I was responsible for AOL/Netscape Canada’s consumer ISP portfolio. While we were best known for providing home Internet access direct to consumers, we also offered white-label ISP services to resellers. After all, we had infrastructure and bandwidth to spare.
One of Canada’s oldest and largest retailers decided to take us up on it: [...]
Posted Jun 16, 2009 under Advertising, Research, Technology by Rob Gorrie
I’ll start this post with a comment: “The wrong measurement solution or tactic can kill mediums”.
I’ve had this conversation with many after recent announcements have come out on the mobile marketing front. I’m very cautious when talking about mobile and where it will go and how we need to be cautious in its introduction into [...]
Posted Jun 11, 2009 under Advertising, Creative, General, Technology by Jeff Atley
AGENCY SPOTLIGHT. This is a good cover article that tells a straight forward story about the Digital OOH scene. Thanks to Media Buzz for the review.
Posted Jun 4, 2009 under Advertising, General, Uncategorized by Chelsey Wiggins
Adcentricity’s VP Marketing & Business Development | Founder, Jeff Atley, has recently been appointed to the Out-of-Home Video Advertising Bureau (OVAB) Marketing Committee. It is a great privilege to be a member of this influential committee. Along with its Chairman Francois De Gaspe Beaubien, President and CEO of Zoom Media, the Committee is made up [...]
Posted May 28, 2009 under Advertising, Events, General by Chelsey Wiggins
Rob Gorrie’s speaking engagements continue with this years digiday: NETWORKS event taking place Monday at the W Hotel in New York. Rob has the honor of speaking on a panel entitled The Next Generation Ad Network with moderator Adam Broitman, Founder, circ.us. The panel of leading communications executives includes:
Bant Breen, President, Digital Communications, Initiative Worldwide
Paran [...]
