Ever since we started ADCENTRICITY, 18 months ago, we’ve thought a blog would probably make a heck of a lot of sense…especially in an industry that seems to change directions every quarter. I’ve been doing an on again/off again job of it with my personal blog over at Advertise Here! but I keep the people, places and things that ADCENTRICITY gets up to out of that as much as I can to be a little less biased and retain some credibility.
Somehow, we got a little distracted and getting this blog into the wild took a back seat to the job of partnering with networks, educating agencies and brands on DOOH, building a very large single source platform to support 8 different iterations of each plan, assembling research data on 70 categories of venue type, perfecting our message and collateral and growing the ADCENTRICITY team. Oh…right…and selling media.
Well…that’s about to change – I probably didn’t have that much credibility on my personal blog to begin with anyway. I’ll still maintain my personal posts over there and keep them separate and will likely do some cross posting every once in a while.
We’re excited to get this blog going as there’s so much that happens to us on a daily basis it’s sometimes hard to absorb. When I say “we”, that’s not the Royal We, that’s the team from ADCENTRICITY who contributes to this space. This is a place where Laurie can talk about her dog, Graeme can make fun of me for something or other that I’ve said recently and Jeff can pontificate about the best restaurant to eat at in Vegas during the month of February.
Eventually, we’ll likely get around to some material on ADCENTRICTY and the Digital OOH space as well. Events, content, creative, research, attitudes, growth and more are on the table for discussion.
We hope you participate and look forward to hearing from you.
Cheers
Rob
President
ADCENTRICITY
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