Over the last several months we have been working closer than ever with the Advertising Research Foundation. We are particularly proud to be a part of the presentation agenda at the ARF re:think Expo and Conference coming to New York next week. The show is set to welcome the elite of the Advertising industry and Advertising research sector.
The quality of the 1,600 plus (let alone the quantity of them in today’s market) registered attendees who are scheduled to attend the conference is a true testament to the integrity, quality and value that the ARF provides. From international consumer insight directors, CMO’s to global brand directors and agency CEO’s, this is sure to be an electric event.
If I’m not mistaken, ADCENTRICITY will be the first to bring digital out-of-home media to the ARF event floor. In the past six months especially, there has been an elevated and progressive appetite for the medium. I’m eager to gauge how digital out-of-home and the “digital path to purchase” insight will resonate with the discerning audience at this point in time.
If you’re able, I strongly recommend attending this event. Hope to see you next week in New York!
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