Mobile Marketing Activation for Digital Out-of-Home

ADCENTRICITY has officially announced the addition of a complete host of mobile marketing services to complement the digital out-of-home media services we provide across North America. The timing of this development is ideal in order to provide agencies and brands the ability to activate their digital out-of-home messaging through a mobile device regardless of the consumers carrier (Verizon, Bell, AT&T etc.).  As a complete end-to-end solution for mobile, these services enhance our “One plan. One buy. One bill.” solution for digital out-of-home.

By combining two of the fastest growing categories in advertising – digital out-of-home and mobile – advertisers can now take advantage of the unique opportunities within digital out-of-home executions and activate consumer dialogues where they live, work and play. By providing marketers with a holistic approach to their planning needs, ADCENTRICITY makes campaigns more powerful and dynamic with this added mobile component.

With Impact Mobile as the mobile service provider, this offering will provide advertisers with hyper-targeting capabilities to increase interaction with audiences on the go through mobile devices and help extend campaigns across even more channels. Capabilities include:

•    Call-to-Action: SMS, votes, polls, sweepstakes, contests, promotions, coupons, call-back request, text4info, surveys
•    Retail & Redemption: Mobile coupons, viral couponing, unique PIN numbers (drive2web), ticketing
•    Content Deliver: Rich content, ring tones, wallpapers, games, videos
•    Mobile Applications: Mobile Internet Sites (WAP) & Smart Phone Applications (more comprehensive and customized solutions)

Consumers engaging in digital out-of-home media are on-the-go and the interaction with mobile can be used for example, to send pre-programmed, customized messages to specific geographic targets throughout the life of the campaign. A mobile component to any digital out-of-home campaign can also help to drive a call to action, increase brand awareness and encourage point-of-purchase sales.

For complete information and supporting media kit materials visit the mobile marketing page on our website.