Recent Digital Out-of-Home Campaign Creatives

In the past several weeks ADCENTRICITY has launched numerous new campaigns including Samsung Omnia and Valspar Paint. Both of these campaigns have exceptional creative and promise to generate a lot of buzz surrounding their products.

The Samsung Omnia campaign launched two weeks ago in several convenience store, entertainment, grocery, hospitality, office buildings and personal care locations throughout Ontario, Quebec and Alberta. The creative is a great promotion of consumer electronics by demonstrating the user experience and features within 13 seconds.  Samsung has really been a leader in using digital out-of-home (OOH) and, as evidenced by the results from their case study (49% increase in unaided brand recall using JUST digital out-of-home), are reaping the rewards.

Another recently launched campaign that has good use of creative is the Vaspar Paint campaign running within convenience store, entertainment, health care, hospitality, office buildings and personal care locations.  A relevant ad spot was created by utilizing components of Valspar’s existing broadcast TV spot and applying some good After Effects features to static brand assetts to bring together the 15 second ad. The client simply provided us with the assets and a sketch – a quick conversation about their vision and we were able to provide them with a really nice looking spot for modest budget. This is a great example of using different sources of creative (broadcast, static) paired with experience in the medium and an understanding of working with shorter captive periods to create great visual content for digital out-of-home advertising. Broadcast creative is not always an option but it this case worked very well and the relative costs were extremely efficient.