ADCENTRICITY at MediaPost’s Digital Out-of-Home Forum

On April 22nd Rob Gorrie attended MediaPost’s Digital Out-of-Home Forum in New York. He was invited to sit on a panel entitled How Does Digital Out-of-Home Get On First Base: How Is It Planned, and How Is It Managed, Bought And Sold. The panel was made up of digital out-of-home experts including Peter Bowen, Founder & CEO, SeeSaw Network, Enza Chiodi, SVP, MacDonald Multimedia, John Marson, Senior Manager-Media Planning, Kraft Foods, and Sean Smith, Senior Vice President-Account Director, MPG. The panel was moderated by MediaPost’s Editor-in-Chief, Joe Mandrese and discussed how digital out-of-home media is planned, managed, bought and sold, and how the different approaches by agencies, marketers, distributors and aggregators influence how place-based media networks get on the plan. Below is the video of the panel discussion.

The forum continued into the evening with the first ever Digital Out-of-Home awards where ADCENTRICITY was a finalist in two categories. We were ecstatic to win for the Barack Obama “Change” campaign we produced in conjunction with GMMB this past fall. Congrats to all other nominees and winners! You can watch the award ceremony below.