Digital Signage Today’s Editor, Bill Yackey performs an audit of the aggregation services available in both North America and Europe. It’s obvious there are differences in the approach of aggregation however the mainstay is that the efficiencies and insight into the digital out-of-home advertising world becomes much clearer through a specialist. The model of course is not new in the advertising and media world. In fact the internet is a close cousin (think Advertising.com or PlatformA if you prefer). The unique nature of the medium however requires a deep understanding and insight to effectively strategize a digital medium in a physical world. The interview and subsequent article written by Yakey includes ADCENTRICITY‘s take on the six “points of pain” in the digital out-of-home planning, buying and execution challenges.
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