Topping the regular buzz and chatter about digital out-of-home media in North America, special attention is being garnered around the upcoming OVAB Media Summit, a halfday power session on October 28th in New York. Among the advertising heavy weights participating in the event are Bob Garfield – Advertising Age and Author of The Chaos Scenario, Jonah Bloom – Advertising Age, Judy Vogel – Sr. VP, Director of Research at PHD (former chair of AAAA’s Media Research Committee) and Bob Liodice – CEO, Association of National Advertisers (ANA). Agency and brand representatives can attend for as little as $99 for the day. With a little over two weeks to the event, be sure to reserve a seat. Registration is available at OVAB’s Webesite or contact your ADCENTRICITY Rep.
The final stretch of 2009 is active in events and our industry is clammoring for solid direction and a sense of normalcy. Event access is simple, however, the industry direction is still wavering from the global economic conditions.. Even still, the benefits of digital out-of-home media have managed to become more evident in this climate, because more effective and alternative mediums are being considered to meet the heightened expectations of advertisers. We have recently published the 2010 Digital OOH Media Outlook & Planning Guide. The guide is a limited executive release prepared to provide advertisers, strategic planners and buyers a reference tool for advanced planning and perspective for considering how much digital out-of-home should be provisioned for the upcoming calendar year. Allow us to prepare a 2010 plan utilizing digital out-of-home that meets your strategic and tactical advertising needs. We are happy to support your strategy with unique insight and proprietary tools to take advantage of this medium.
I also welcome you to take a spin on our new Web sit.Fresh, functional and lots of new content for you to explore. Check it out now.
Finally, if you’re attending the ANA Masters of Marketing in November, let us know as we would be happy to connect with you while you are there.
Very best regards,
Jeff Atley VP Marketing & Business Development | Founder
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