Amtrak’s second DOOH campaign was among the many digital out-of-home (DOOH) campaigns that ADCENTRICITY activated for advertisers in March. The ad is in promotion of “transportation” in strategic venue types fitting the desired target audience and relevant geographic assignments. The 15-second ad targets mom’s in the Eastern states and promotes trains as a mode of traveling across the country vs. alternative methods of transportation. The ad spot features the unique advantage of the scenic views while traveling with Amtrack.
Another notable campaign was Canwest’s Global News. The Canwest Global campaign focuses on increasing viewership and awareness of Global National News evenings at 5:30 pm. A cross section of 6 venues types hosting digital out-of-home screens were optimized in select markets. Multiple cities in multiple provinces were identified as priority markets where media reach was not maximized. With the use of its hyper-targeting capabilities, ADCENTRICITY was able to fill the gaps in order to extend more audience reach in these important markets to enhance awareness and influence viewership of Global News.
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