ADCENTRICITY | Location-based Media » chelsey

Digital OOH Advertising Creative Reference Guide

chelsey — Wed, 19 May 2010 14:29:12 +0000

ADCENTRICITY is pleased to introduce the first edition Digital OOH Advertising Creative Reference Guide. This guide is a collaborative effort with 14 companies to share ideas and knowledge in “what works” when developing creative for the digital out-of-home medium. Some contributing agency experts include executives from Razorfish, Mindshare, and Saatchi X.

The objective of this Creative Reference Guide is to address basic elements of DOOH advertising considerations. This initiative has resulted in over 10 hours of on-camera interviews, dozens of creative and multi-media samples, and the firsy edition of ADCENTRICITY’s Digital OOH Advertising Creative Reference Guide.

Please visit ADCENTRICITY’s website to download the paper, see contributors profiles and watch the on-camera interviews.

We welcome any questions or feedback.

Spring’ing Ahead

chelsey — Wed, 19 May 2010 14:26:33 +0000

Q2 has been busy here at ADCENTRICITY with some great new campaigns commencing. A few of our newest campaigns include Samsung LED TV, Rogers Wireless, Toyota Sienna and Valspar Paints. These are all returning clients for ADCENTRICITY.

Below you will see the great creatives for each campaign and the strong messaging that can be portrayed in a short but effective 15-second ad. Each campaign was hyper-targeted using ADCENTRICITY’s platform ADVenue and are currently playing on hundreds of screens across North America, reaching their desired audiences on the go!

Digital OOH Campaigns, March’ing Forward

chelsey — Wed, 10 Mar 2010 22:26:50 +0000

Amtrak’s second DOOH campaign was among the many digital out-of-home (DOOH) campaigns that ADCENTRICITY activated for advertisers in March. The ad is in promotion of “transportation” in strategic venue types fitting the desired target audience and relevant geographic assignments. The 15-second ad targets mom’s in the Eastern states and promotes trains as a mode of traveling across the country vs. alternative methods of transportation. The ad spot features the unique advantage of the scenic views while traveling with Amtrack.

Another notable campaign was Canwest’s Global News. The Canwest Global campaign focuses on increasing viewership and awareness of Global National News evenings at 5:30 pm. A cross section of 6 venues types hosting digital out-of-home screens were optimized in select markets. Multiple cities in multiple provinces were identified as priority markets where media reach was not maximized. With the use of its hyper-targeting capabilities, ADCENTRICITY was able to fill the gaps in order to extend more audience reach in these important markets to enhance awareness and influence viewership of Global News.

ADCENTRICITY At The Digital Signage Expo

chelsey — Thu, 18 Feb 2010 17:28:55 +0000

Its that time of year again! ADCENTRICITY will be heading down to Las Vegas next week for the Digital Signage Expo. Being the world’s largest international trade show and conference dedicated to the digital signage industry, three of ADCENTRICITY’s executives will be in attendance.

Rob Gorrie, ADCENTRICITY’s President and Co-Founder
Jeff Atley, Co-founder and VP Marketing & Business Development
Graeme Spicer, VP Strategic Partnerships

ADCENTRICITY is helping to kick off the conference as one of the sponsors for the Pre Show Mixer, hosted by The Preset Group. The mixer will take place Tuesday evening from 6-8 pm at the Palazzo Hotel & Casino. To date, the mixer is expected to host more than 200 attendees representing approximately 95 companies.

In addition to ADCENTRICITY’s presence at the mixer, Rob will be among the panelists of the (reportedly) highly popular “Digital Out-of-Home Buyer/Seller Face-Off: What Media Buyers Want/What Digital Out-of-Home Network Operators Have to Sell”. Along with Rob, the rest of the seminar panel includes David Drain, Exec. Director of the Digital Signage Association, Dan Levi, SVP, Digital Media & Strategic Partnerships Zoom Media & Marketing, Patrick Moorhead, VP, Director of Mobile Platforms, Draftfcb Chicago, and Gwen Morrison CEO, The Americas & Australia WPP (The Store). The panelists will be addressing the issues that the digital out-of-home industry faces as an emerging medium to deliver successful client programs. The seminar will aid attendees to understand how the emergence of digital OOH is viewed and is being addressed by both sides of the buyer/seller relationship. The panel will explore key issues that the digital OOH industry is collaboratively addressing, and will review examples of successful digital OOH programs that demonstrate ways these issues are influencing client advertising and marketing plans.

For anyone who is interested in attending the conference and still has not registered, its not too late to do so. Please visit the DSE website to register.

ADCENTRICITY is always happy to meet with new folks within the industry, if you’re attending the conference feel free to email Rob, Jeff or Graeme to set up a time to chat.

We hope to see you all next week!

January Campaigns

chelsey — Mon, 01 Feb 2010 20:01:34 +0000

January was a busy month at ADCENTRICITY! We flighted several great campaigns, some with new clients and others with returning clientele. We wanted to share a few samples of interesting campaigns to illustrate our growing client roster. Digital out-of-home is becoming a top choice for many companies looking to hyper-target their desired audience and promote specific brand messaging.

Below you will see the creatives from returning clients GM and Heart & Stroke as well as new client’s Janes Chicken and Scotiabank. These campaigns are playing on thousands of screens and venues throughout North America targeting their chosen audiences.

Stay tuned for our February flights!

Ian Dobson Joins ADCENTRICITY Team

chelsey — Wed, 09 Dec 2009 20:52:35 +0000

ADCENTRICITY is pleased to announce the addition of Ian Dobson to our Canadian team. In his new role as Senior Account Executive, Ian will be responsible for the management and correspondence between national agencies and brand accounts based out of Toronto.

With over 25 years of advertising sales management and business development experience, Ian most recently worked as the Vice President – Sales, Digital Media at Cineplex Entertainment where he participated as part of the management team in the successful sale of Onsite Media Network to Cineplex Entertainment Inc. Prior to his position at Cineplex Entertainment, he was the Senior Vice President – Sales at On Site Media Network. During his tenure at Onsite Media Networks, Ian developed and executed a short term sales strategy that resulted in increased sales revenue by over 225% in just three months. In 2007, Ian as Vice-President – Sales, participated as part of the management team in the successful sale of Digital Advertising Network (DAN) to Neo Advertising Inc. Ian holds a degree from the University of Western and is a member of the Canadian Outdoor Membership Bureau, Toronto Ad & Sales Club and Canadian Association of Advertising Professionals. Other past employers include: Resort Media Group, Inc., Club Intrawest and Rogers Publishing.

We all look forward to working with Ian and hope many of you will have the same opportunity. Please feel free to contact Ian directly at ian@adcentricity.com, or alternatively at 416-597-6663. Welcome to the team Ian!

November Campaigns

chelsey — Tue, 24 Nov 2009 22:08:09 +0000

Throughout this month Adcentricity has launched several new campaigns with some big name clients. Utilizing our unique platform system ADVenue, we were able to choose very specific locations in which the ads have been playing to meet our clients desired target audiences.

Below you can see the great creatives from American Express, Samsung and Amtrak which are currently playing on hundreds of screens across North America reaching people on the go!

Jeff Atley Appointed to OVAB Marketing Committee

chelsey — Thu, 04 Jun 2009 19:45:00 +0000

Adcentricity’s VP Marketing & Business Development | Founder, Jeff Atley, has recently been appointed to the Out-of-Home Video Advertising Bureau (OVAB) Marketing Committee. It is a great privilege to be a member of this influential committee. Along with its Chairman Francois De Gaspe Beaubien, President and CEO of Zoom Media, the Committee is made up of only a few industry veterans including:

Lon Otremba, Access 360 Media
Scott Lyon, Captivate Network
Joyce Myers, Indoor Direct
Jeff Atley, ADCENTRICITY

The Marketing Committee is responsible for developing OVAB’s brand position, as well as activities that build awareness and promote the use of out-of-home advertising networks and their stakeholders. The Committee provides marketing advice and expertise in support of all OVAB programs and initiatives.

Congratulations Jeff! We all look forward to the great work you and the rest of the Committee are sure to provide.

Rob Gorrie at digiday event!

chelsey — Thu, 28 May 2009 18:50:09 +0000

Rob Gorrie’s speaking engagements continue with this years digiday: NETWORKS event taking place Monday at the W Hotel in New York. Rob has the honor of speaking on a panel entitled The Next Generation Ad Network with moderator Adam Broitman, Founder, circ.us. The panel of leading communications executives includes:

Bant Breen, President, Digital Communications, Initiative Worldwide
Paran Johar, CMO, JumpTap
Andy Monfried, CEO, Lotame
Chris Riggs, CEO, Imirus

This panel is so unique as it will examine how and why to use the “new media triangle” – social media, mobile marketing, and digital out-of-home. The panel of experts will be addressing the many questions people have surrounding this marketplace such as what are the emerging digital network models for publishers and advertisers across platforms? How will the branded, performance, video, mobile, social networks evolve and offer more effective advertising for brands and return for publishers? What are the leading edge technologies behind them? How has a tight economy given them life as the next big thing for content owners and brands? Will networks shift from selling impressions to purely selling data? And much more…

This promises to be a worthwhile event, for anyone interested in attending you can register online through dididay’s website. We hope to see you there!

ADCENTRICITY at MediaPost’s Digital Out-of-Home Forum

chelsey — Fri, 22 May 2009 16:17:28 +0000

On April 22nd Rob Gorrie attended MediaPost’s Digital Out-of-Home Forum in New York. He was invited to sit on a panel entitled How Does Digital Out-of-Home Get On First Base: How Is It Planned, and How Is It Managed, Bought And Sold. The panel was made up of digital out-of-home experts including Peter Bowen, Founder & CEO, SeeSaw Network, Enza Chiodi, SVP, MacDonald Multimedia, John Marson, Senior Manager-Media Planning, Kraft Foods, and Sean Smith, Senior Vice President-Account Director, MPG. The panel was moderated by MediaPost’s Editor-in-Chief, Joe Mandrese and discussed how digital out-of-home media is planned, managed, bought and sold, and how the different approaches by agencies, marketers, distributors and aggregators influence how place-based media networks get on the plan. Below is the video of the panel discussion.

The forum continued into the evening with the first ever Digital Out-of-Home awards where ADCENTRICITY was a finalist in two categories. We were ecstatic to win for the Barack Obama “Change” campaign we produced in conjunction with GMMB this past fall. Congrats to all other nominees and winners! You can watch the award ceremony below.