Another notable campaign was Canwest’s Global News. The Canwest Global campaign focuses on increasing viewership and awareness of Global National News evenings at 5:30 pm.  A cross section of 6 venues types hosting digital out-of-home screens were optimized in select markets.  Multiple cities in multiple provinces were identified as priority markets where media reach was not maximized.  With the use of its hyper-targeting capabilities, ADCENTRICITY was able to fill the gaps in order to extend more audience reach in these important markets to enhance awareness and influence viewership of Global News.

Below you can see the great creatives from American Express, Samsung and Amtrak which are currently playing on hundreds of screens across North America reaching people on the go!